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Two proven pathways to a profoundly profitable business – which will you take?
It’s easy to dismiss the two proven paths to a profitable and successful business. It’s easy because the companies who’ve taken up these pathways are global giants now. However, these businesses were anything but giants when they started.

Model the behaviours of highimpact people and secure a brighter future for your own business…
You’d like to think that companies such as NASA, Google, Adobe, LinkedIn and Salesforce have worked out how to recruit and develop high-impact people in their businesses.
They have…

What does it take to build (or weaken) an enthusiastic, motivated and high-performing workforce? Project Aristotle, a multi-year study of 180 teams at Google, was formed to determine the factors involved in why and how some teams are effective and some are not.

To make your business more successful, what should you STOP doing? Only when you let go of the lower rungs of a ladder can you grab the higher rungs and climb.

Are you putting the persuasive power of numbers to work in the right way? It’s maddening, isn’t it, when a customer doesn’t order your product or service – even though it is obvious
that they’d be better off if they did?

Whether you sell products or services matters not. Are you playing offence of defence when it comes to the subscription revolution?

Any builder will tell you that the weakest part of a structure is the mortar connecting the bricks. In a business, the mortar is social capital – your team’s sense of connectedness…

A simple business idea connects Bono (from U2) to Google to Intel. It’s almost too simple to share, but it works!

Only when you understand
what motivates people will
you truly succeed in business…